TY  - BOOK
AU  - Holt, Douglas
AU  - Cameron, Douglas
TI  - Cultural strategy : using innovative ideologies to build breakthrough brands
SN  - 9780199587407  
U1  - 658.827 
PY  - 2010///
CY  - New York: 
PB  - Oxford University Press
KW  -  applying the cultural strategy model
KW  -  case studies
KW  -  cultural innovation theory
KW  -  cultural studio forms underground
KW  -  freelancers union
KW  -  fuse music television
KW  -  marketing
KW  -  organizing for cultural innovation
KW  -  social aspects
KW  - branding
ER  -