West, Douglas <br/><br/>
Strategic marketing : creating competitive advantage 
by Douglas West, John Ford and Essam Ibrahim 
 - 2nd ed. 
 - New York:   Oxford University Press, Inc.  2010 
 - xxvi, 585p., ind.  24 cm x18 cm 
<br/><br/><label>ISBN: </label>9780199642601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding strategies<br/>e-marketing strategies<br/>environmental and internal analysis<br/>marketing communications<br/>marketing decision making<br/>marketing management<br/>marketing strategy<br/>overview and strategy blueprint<br/>pricing and distribution<br/>product innovation and development strategies<br/>relational and sustainability strategies<br/>segmentation, targeting and positioning strategies<br/>service marketing strategies<br/>social and ethical strategies<br/>strategic marketing decisions, choices and mistakes<br/>strategy implementation, control and metrics
<br/><br/><label>Dewey Class. No.: </label>658.8101  / WES