Geller, Lois K. <br/><br/>
Response : The complete guide to profitable direct marketing 
by Lois K. Geller 
 - New York:   Oxford University Press Inc.  2002 
 - xxi, 360p., glo.,app.,ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0195158695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business<br/>campaign planning<br/>catalog connections<br/>cost and mail order math<br/>culture<br/>customer identification<br/>direct mail packages<br/>direct marketing<br/>direct response advertising<br/>effective offer elements<br/>loyalty programs<br/>relationship building<br/>successful marketers
<br/><br/><label>Dewey Class. No.: </label>658.84  / GEL