TY  - BOOK
AU  - Geller, Lois K.
TI  - Response : The complete guide to profitable direct marketing
SN  - 0195158695
U1  - 658.84 
PY  - 2002///
CY  - New York: 
PB  - Oxford University Press Inc.
KW  - business
KW  - campaign planning
KW  - catalog connections
KW  - cost and mail order math
KW  - culture
KW  - customer identification
KW  - direct mail packages
KW  - direct marketing
KW  - direct response advertising
KW  - effective offer elements
KW  - loyalty programs
KW  - relationship building
KW  - successful marketers
ER  -