Rivkin, Steve <br/><br/>
The making of a name : the inside story of the brands we buy 
by Steve Rivkin and Fraser Sutherland 
 - New York:   Oxford University Press  2004 
 - x, 275p., app.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0195168720 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brainwaves and brainstorms<br/>brand name products<br/>names typology<br/>naming<br/>scrabble scramble<br/>symboles
<br/><br/><label>Dewey Class. No.: </label>658.827  / RIV