Kono, Toyohiro <br/><br/>
Strategic new product development for the global economy 
by Toyohiro Kono and Leonard Lynn 
 - New York:   Palgrave Macmillan  2007 
 - xvi, 263p., notes, ref., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>9780230001992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>creating new product<br/>creativity in research<br/>evaluation<br/>globalisation<br/>launching<br/>new product fail<br/>new products<br/>product development processes<br/>recent trends<br/>stopping an NPD process<br/>strategic planning<br/>success in business
<br/><br/><label>Dewey Class. No.: </label>658.575  / KON