TY  - BOOK
AU  - Kono, Toyohiro
AU  - Lynn, Leonard
TI  - Strategic new product development for the global economy
SN  - 9780230001992
U1  - 658.575 
PY  - 2007///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - creating new product
KW  - creativity in research
KW  - evaluation
KW  - globalisation
KW  - launching
KW  - new product fail
KW  - new products
KW  - product development processes
KW  - recent trends
KW  - stopping an NPD process
KW  - strategic planning
KW  - success in business
ER  -