Young, Antony <br/><br/>
Brand media strategy : integrated communications planning in the digital era 
by Antony Young 
 - New York:   Palgrave Macmillan  2010 
 - xii, 239p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230104747 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand media strategy<br/>branding<br/>communication planing<br/>facebook<br/>google<br/>internet marketing<br/>marketing<br/>measurement<br/>media planing<br/>media playbook<br/>orchestra<br/>social media<br/>touch point selection<br/>x-factor
<br/><br/><label>Dewey Class. No.: </label>658.827  / YOU