Ellwood, Iain <br/><br/>
Wonder woman : marketing secrets for the trillion-dollar customer 
by Iain Ellwood with Sheila Shekar 
 - New York:   Palgrave Macmillan  2008 
 - xv, 240p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230201606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ceating powerful branded memories<br/>communication experts<br/>effective brand experience design<br/>emotional empathy<br/>female brain<br/>increasing brand loyalty<br/>influencing brands perceptions<br/>market segmentation<br/>marketing<br/>marketing communications<br/>marketing segment<br/>nurturing<br/>purchase behaviour<br/>target marketing<br/>women<br/>women consumers
<br/><br/><label>Dewey Class. No.: </label>658.8  / ELL