TY  - BOOK
AU  - Ellwood, Iain
AU  - Shekar, Sheila
TI  - Wonder woman : marketing secrets for the trillion-dollar customer
SN  - 9780230201606
U1  - 658.8 
PY  - 2008///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - ceating powerful branded memories
KW  - communication experts
KW  - effective brand experience design
KW  - emotional empathy
KW  - female brain
KW  - increasing brand loyalty
KW  - influencing brands perceptions
KW  - market segmentation
KW  - marketing
KW  - marketing communications
KW  - marketing segment
KW  - nurturing
KW  - purchase behaviour
KW  - target marketing
KW  - women
KW  - women consumers
ER  -