Brymer, Chuck <br/><br/>
The nature of marketing: Marketing to the swarm as well as the herd 
by Chuck Brymer 
 - New York:   Palgrave Macmillan  2009 
 - xiii, 205p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230203365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer society<br/>digital community<br/>market segmentation<br/>marketing<br/>swarm
<br/><br/><label>Dewey Class. No.: </label>658.8  / BRY