TY  - BOOK
AU  - Brymer, Chuck
TI  - The nature of marketing: Marketing to the swarm as well as the herd
SN  - 9780230203365
U1  - 658.8 
PY  - 2009///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - consumer society
KW  - digital community
KW  - market segmentation
KW  - marketing
KW  - swarm
ER  -