Moilanen, Teemu <br/><br/>
How to brand nations, cities and destinations : a planning book for place branding 
by Teemu Moilanen and Seppo Rainisto 
 - New York:   Palgrave Macmillan  2009 
 - ix, 202p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230220928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building a country brand<br/>city and destination branding<br/>city promotion<br/>operational plan<br/>place marketing
<br/><br/><label>Dewey Class. No.: </label>910.688  / MOI