TY  - BOOK
AU  - Moilanen, Teemu
AU  - Rainisto, Seppo
TI  - How to brand nations, cities and destinations : a planning book for place branding
SN  - 9780230220928
U1  - 910.688 
PY  - 2009///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - building a country brand
KW  - city and destination branding
KW  - city promotion
KW  - operational plan
KW  - place marketing
ER  -