Demand chain management
by D. K. Agrawl, D. P. Agrawal and Deepali Singh
- New Delhi: Macmillan Publishers India Ltd 2010
- vii, 224p., ind. 24 cm x 16 cm
9780230330634
capitalising on the distribution channel demand chain management demand driven business strategy dynamics of business scenario leveraging information technology market responsive demand chain market responsiveness capability potential benefits real time information flow superior logistics services