Sinha, Indrajit <br/><br/>
Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game 
by Indrajit Sinha and Thomas Foscht 
 - New York:   Palgrave Macmillan  2007 
 - xiv, 198p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230507548 
<br/><br/><label>Subjects--Topical Terms: </label><br/>anti-marketing<br/>marketing psychological aspects<br/>marketing social aspects
<br/><br/><label>Dewey Class. No.: </label>658.80019   / SIN