TY  - BOOK
AU  - Sinha, Indrajit
AU  - Foscht, Thomas
TI  - Reverse psychology marketing : the death of traditional marketing and the rise of the new pull game
SN  - 9780230507548
U1  - 658.80019  
PY  - 2007///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - anti-marketing
KW  - marketing psychological aspects
KW  - marketing social aspects
ER  -