Bailom, Frank

Enduring success : what top companies do differently by Frank Bailom, Kurt Matzler and Dieter Tschemernjak - New York: Palgrave Macmillan 2007 - x, 204p., notes, bib., ind. 24 cm x 16 cm

9780230550643


case studies
corporate culture
customer value competition
executives
IMP model
industrial management
market orientation
success in business
top management

658.409 / BAI