Enduring success : what top companies do differently
by Frank Bailom, Kurt Matzler and Dieter Tschemernjak
- New York: Palgrave Macmillan 2007
- x, 204p., notes, bib., ind. 24 cm x 16 cm
9780230550643
case studies corporate culture customer value competition executives IMP model industrial management market orientation success in business top management