TY  - BOOK
AU  - Bailom, Frank
AU  - Matzler, Kurt
AU  - Tschemernjak, Dieter
TI  - Enduring success : what top companies do differently
SN  - 9780230550643
U1  - 658.409 
PY  - 2007///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - case studies
KW  - corporate culture
KW  - customer value competition
KW  - executives
KW  - IMP model
KW  - industrial management
KW  - market orientation
KW  - success in business
KW  - top management
ER  -