TY  - BOOK
AU  - Adamson, Allen P.
TI  - Brand digital : simple ways top brands succeed in the digital world
SN  - 9780230606040
U1  - 658.827 
PY  - 2008///
CY  - New York: 
PB  - Palgrave Macmillan
KW  - brand digital
KW  - brand name products
KW  - branding marketing
KW  - internet marketing
ER  -