Bhatia, Tej K. <br/><br/>
Advertising and marketing in rural India : language, culture and communication 
by Tej K. Bhatia 
 - 2nd ed. 
 - New Delhi:   Macmillan India Ltd.  2007 
 - xxvii, 327p., app., ref., ind.  25 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780230633896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>communication<br/>conventional and non conventional media<br/>imaging and imagining women<br/>India<br/>language<br/>marketing and rural communication<br/>religion and advertising<br/>rural<br/>rural advertisement<br/>social and development messages<br/>wall advertising
<br/><br/><label>Dewey Class. No.: </label>659.10954  / BHA