Dixon, Matthew <br/><br/>
The effortless experience : conquering the new battleground for customer loyalty 
by Matthew Dixon, Nick Toman and Rick DeLisi 
 - London:   Portfolio Penguin  2013 
 - xi, 237p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780241003305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>contact center<br/>control<br/>customer loyalty<br/>customers<br/>detector<br/>low effort stick<br/>marketing<br/>new battlegroud<br/>service
<br/><br/><label>Dewey Class. No.: </label>658.812  / DIX