Eyal, Nir <br/><br/>
Hooked : how to build habit-forming products 
by Nir Eyal and Ryan Hoover 
 - London:   Penguin Books Ltd  2014 
 - 242p., app.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>9780241184837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>action<br/>case study<br/>consumer behaviour<br/>consumers' preferences<br/>habit zone<br/>investment<br/>new products<br/>psychological aspects<br/>trigger<br/>variable reward
<br/><br/><label>Dewey Class. No.: </label>658.575  / EYA