TY  - BOOK
AU  - Eyal, Nir
AU  - Hoover, Ryan
TI  - Hooked : how to build habit-forming products
SN  - 9780241184837
U1  - 658.575 
PY  - 2014///
CY  - London: 
PB  - Penguin Books Ltd
KW  - action
KW  - case study
KW  - consumer behaviour
KW  - consumers' preferences
KW  - habit zone
KW  - investment
KW  - new products
KW  - psychological aspects
KW  - trigger
KW  - variable reward
ER  -