Turow, Joseph <br/><br/>
Niche envy : marketing discrimination in the digital age 
by Joseph Turow 
 - Cambridge:   The MIT Press  2002 
 - viii, 225p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780262201650 
<br/><br/><label>Subjects--Topical Terms: </label><br/>confronting new worries<br/>consumer profiling<br/>customer services<br/>cutomized store<br/>drawing on the past<br/>internet as test bed<br/>major transformation<br/>market segmentation<br/>marketing<br/>public sphere<br/>rethinking television<br/>technological innovations<br/>trust
<br/><br/><label>Dewey Class. No.: </label>658.834  / TUR