TY  - BOOK
AU  - Cram, Tony
TI  - Smarter pricing : how to capture more value in your market
SN  - 9780273706137
U1  - 658.816 
PY  - 2006///
CY  - New York: 
PB  - Financial Times/Prentice Hall
KW  - management
KW  - marketing
KW  - pricing
ER  -