Tull, Donald S. <br/><br/>
Marketing research : measurement and methods 
by Donald S. Tull and Del I. Hawkins 
 - 5th ed. 
 - New York:   Macmillan Publishing Company  1990 
 - xxiv, 836p., app., glos., ind.  26 cm x 17 cm 
<br/><br/><label>ISBN: </label>0029461839 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>ethical issues<br/>marketing research<br/>measurement techniques in marketing research<br/>reports<br/>research data
<br/><br/><label>Dewey Class. No.: </label>658.83  / TUL