Fill, Chris <br/><br/>
Marketing communications : interactivity, communities and content 
by Chris Fill 
 - 5th ed. 
 - Harlow:   Pearson Education  2009 
 - xxxvii, 958 p., glo., ind.  27 cm x 20 cm 
<br/><br/><label>ISBN: </label>9780273717225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication<br/>marketing<br/>marketing channels<br/>sales promotion<br/>sponsorship
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIL