TY  - BOOK
AU  - Fill, Chris
TI  - Marketing communications : interactivity, communities and content
SN  - 9780273717225
U1  - 658.802 
PY  - 2009///
CY  - Harlow: 
PB  - Pearson Education
KW  - communication
KW  - marketing
KW  - marketing channels
KW  - sales promotion
KW  - sponsorship
ER  -