TY  - BOOK
AU  - Basini, Justin
TI  - Why should anyone buy from you? : earn customer trust to drive business success
SN  - 978027375518
U1  - 658.85 
PY  - 2011///
CY  - Harlow: 
PB  - Pearson Education Limited;UK
KW  - customer relations
KW  - marketing
KW  - new realism
KW  - realities and aspirations
KW  - selling
KW  - trust
KW  - turning point
ER  -