Fundamentals of retailing and shopper marketing 
by Jan Hillesland, Thomas Rudolph, Jan Niklas Meise, Odd Gisholt, Alf Bendixen, Truls Fjeldstad, Jens Nordfalt and Jesper Clement 
 - London:   Pearson  2013 
 - xvi, 340p., notes, ref., ind.  27 cm x 20 cm 
<br/><br/><label>ISBN: </label>9780273757399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand architecture<br/>marketing<br/>marketing discpline<br/>packaging<br/>packaging design<br/>pricing<br/>product portfolio<br/>retail trade<br/>shopper marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / FUN