TY  - BOOK
TI  - Fundamentals of retailing and shopper marketing
SN  - 9780273757399
U1  - 658.87 
PY  - 2013///
CY  - London: 
PB  - Pearson
KW  - brand architecture
KW  - marketing
KW  - marketing discpline
KW  - packaging
KW  - packaging design
KW  - pricing
KW  - product portfolio
KW  - retail trade
KW  - shopper marketing
ER  -