TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Wisenblit, Joseph L.
TI  - Consumer behaviour : global edition
SN  - 9780273787136
U1  - 658.8342 
PY  - 2015///
CY  - Harlow, Essex: 
PB  - Pearson Education
KW  - attitude formation and change
KW  - communication
KW  - consumer as an individual
KW  - consumer behaviour
KW  - consumer motivation
KW  - consumer perception
KW  - consumer research
KW  - cultural setting
KW  - designing primary research
KW  - learning
KW  - market segmentation
KW  - marketing ethics
KW  - motivation research
KW  - perceptual selection
KW  - personality traits
KW  - print and broadcast advertising to social and mobile media
KW  - reference groups
KW  - segmentation, targeting and positioning
KW  - social class
KW  - social responsibility
KW  - technology driven
ER  -