Thomas, Andrew R. (ed.) <br/><br/>
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers 

 - New Delhi:   Macmillan India Ltd.  2008 
 - xiv, 218p., notes, ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>9780275992231 
<br/><br/><label>Subjects--Topical Terms: </label><br/>adaptation and innovation<br/>competitor analysis<br/>consumer behavior<br/>creative marketing communications<br/>customer analysis<br/>data mining and profiling<br/>differentiating and positioning<br/>direct marketing<br/>direct marketing channels<br/>environmental analysis<br/>ethics and professionalism<br/>fulfillment and service<br/>management<br/>marketing<br/>measurement and assessment<br/>target marketing<br/>target marketing<br/>unique value proposition
<br/><br/><label>Dewey Class. No.: </label>658.872  / DIR