TY  - BOOK
AU  - Thomas, Andrew R. (ed.)
AU  -  Lewison, Dale M. (ed.)
AU  - Hauser, William J. (ed.)
AU  - Foley, Linda M. (ed.)
TI  - Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
SN  - 9780275992231
U1  - 658.872 
PY  - 2008///
CY  - New Delhi: 
PB  - Macmillan India Ltd.
KW  - adaptation and innovation
KW  - competitor analysis
KW  - consumer behavior
KW  - creative marketing communications
KW  - customer analysis
KW  - data mining and profiling
KW  - differentiating and positioning
KW  - direct marketing
KW  - direct marketing channels
KW  - environmental analysis
KW  - ethics and professionalism
KW  - fulfillment and service
KW  - management
KW  - marketing
KW  - measurement and assessment
KW  - target marketing
KW  - unique value proposition
ER  -