Keillor, Bruce D. (ed.)

Marketing in the 21st century : company and customer relations - Westport: Praeger Publishers 2007 - Vol. 3, ix, 257p., ind. 24 cm x 16 cm - Praeger perspectives .

9780275992781


corporate identity and reputation management
managing customer information
marketing
negotiating company
relationship marketing
small business
successful selling
understanding emerging sales technology

658.8 / MAR