Keillor, Bruce D. (ed.) <br/><br/>
Marketing in the 21st century : integrated marketing communication 

 - Westport:   Praeger Publishers  2007 
 - Vol. 4, ix, 305p., ind.  24 cm x 16 cm 
 - Praeger perspectives .
<br/><br/><label>ISBN: </label>9780275992798 
<br/><br/><label>Subjects--Topical Terms: </label><br/>celebrity branding<br/>marketing<br/>marketing biggest challenge<br/>marketing to children<br/>product for seniors<br/>product life cycles<br/>sales promotions<br/>sponsorship
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR