TY  - BOOK
AU  - Keillor, Bruce D. (ed.)
AU  - Owens, Derborah L. (ed.
AU  - Hausknecht, Douglas R. (ed.)
TI  - Marketing in the 21st century : integrated marketing communication
T2  - Praeger perspectives
SN  - 9780275992798
U1  - 658.8 
PY  - 2007///
CY  - Westport: 
PB  - Praeger Publishers
KW  - celebrity branding
KW  - marketing
KW  - marketing biggest challenge
KW  - marketing to children
KW  - product for seniors
KW  - product life cycles
KW  - sales promotions
KW  - sponsorship
ER  -