Moon, Youngme Different : escaping the competitive herd by Youngme Moon ; illustrations by Lynn Carruthers - 1st ed. - New York: Crown Business 2010 - xviii, 268p., ind. 20 cm x 13 cm ISBN: 9780307460868 Subjects--Topical Terms: celebrationcompetitioncompetitive herdhuman touchmarketing Dewey Class. No.: 658.8 / MOO