TY  - BOOK
AU  - Moon, Youngme
TI  - Different : escaping the competitive herd
SN  - 9780307460868
U1  - 658.8 
PY  - 2010///
CY  - New York: 
PB  - Crown Business
KW  - celebration
KW  - competition
KW  - competitive herd
KW  - human touch
KW  - marketing
ER  -