Neumeier, Marty <br/><br/>
Zag the number-one strategy of high-performance brands : a whiteboard interview 
by Marty Neumeier 
 - Berkeley:   New Riders  2007 
 - 178p., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>9780321426772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>planning<br/>product differentiation
<br/><br/><label>Dewey Class. No.: </label>658.827  / NEU