TY  - BOOK
AU  - Neumeier, Marty
TI  - Zag the number-one strategy of high-performance brands : a whiteboard interview
SN  - 9780321426772
U1  - 658.827 
PY  - 2007///
CY  - Berkeley: 
PB  - New Riders
KW  - brand name products
KW  - planning
KW  - product differentiation
ER  -