TY  - BOOK
AU  - Freitag, Alan (ed.)
AU  - Stokes, Ashli Quesinberry (ed.)
TI  - Global public relations : spanning borders, spanning cultures
SN  - 9780415448154
U1  - 659.209 
PY  - 2008///
CY  - Oxon: 
PB  - Routledge
KW  - common ground
KW  - comparative cultural metrics
KW  - cross-cultural studies
KW  - culture and globalisation
KW  - intercultural communication
KW  - PR
KW  - public relations
KW  - structural comparison
KW  - theories of methods
ER  -