Ferrand, Alain <br/><br/>
Marketing the sports organisation : building networks and relationships 
by Alain Ferrand and Scott McCarthy 
 - New York:   Routledge  2009 
 - xx, 297p., note, ref., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9780415453301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>British Judo<br/>case study<br/>marketing<br/>relationship marketing strategy<br/>societies<br/>sports<br/>sports administration
<br/><br/><label>Dewey Class. No.: </label>338.4379606  / FER