TY  - BOOK
AU  - Ferrand, Alain
AU  - McCarthy, Scott
TI  - Marketing the sports organisation : building networks and relationships
SN  - 9780415453301
U1  - 338.4379606 
PY  - 2009///
CY  - New York: 
PB  - Routledge
KW  - British Judo
KW  - case study
KW  - marketing
KW  - relationship marketing strategy
KW  - societies
KW  - sports
KW  - sports administration
ER  -