Chaffey, Dave <br/><br/>
Emarketing excellence : planning and optimizing your digital marketing 
by Dave Chaffey and PR Smith 
 - 4th ed. 
 - New York:   Routledge  2013 
 - xxi, 613p., glos., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>9780415533379 
<br/><br/><label>Subjects--Topical Terms: </label><br/>digital marketing<br/>e marketing<br/>e-CRM<br/>e-customers<br/>e-models<br/>e-planning<br/>managing digital marketing<br/>site design<br/>social media marketing<br/>traffic building
<br/><br/><label>Dewey Class. No.: </label>658.872  / CHA