TY  - BOOK
AU  - Chaffey, Dave
AU  - Smith, PR
TI  - Emarketing excellence : planning and optimizing your digital marketing
SN  - 9780415533379
U1  - 658.872 
PY  - 2013///
CY  - New York: 
PB  - Routledge
KW  - digital marketing
KW  - e marketing
KW  - e-CRM
KW  - e-customers
KW  - e-models
KW  - e-planning
KW  - managing digital marketing
KW  - site design
KW  - social media marketing
KW  - traffic building
ER  -