The international film business : a market guide beyond hollywood
by Angus Finney
- Abingdon: Routledge 2010
- xiv, 245p., ind., glos., bib. 24 cm x 17 cm
9780415575850
business and management strategies business models 2.0 business strategy changing cinema experience digital production entrepreneurs exhibition film value chain industry finance internet marketing investors in film industry motion pictures distribution motion pictures marketing project management traditional film marketing users and changing digital market