TY  - BOOK
AU  - Sriramesh, K. (ed.)
AU  - Zerfass, Ansgar (ed.)
AU  - Kim, Jeong-Nam (ed.)
TI  - Public relations and communication management : current trends and emerging topics
SN  - 9780415630900
U1  - 659.2 
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - marketing
KW  - public relations
KW  - social media
KW  - strategic communication
ER  -