Smith, Melanie K.

Health, tourism and hospitality : spas, wellness and medical travel by Melanie K. Smith and Laszlo Puczko - 2nd ed. - New York: Routledge 2014 - xxxiii, 508p., ref., ind. 25 cm x 19 cm

9780415638654


Apollo hospitals group
case studies
demand and motivation
health aspects
health resorts
hospitality industry
hygiene
international context
managing and marketing
medical tourism
targeting and branding
tourists
travel
well-being, holistic and spiritual

338.4791 / SMI