Health, tourism and hospitality : spas, wellness and medical travel
by Melanie K. Smith and Laszlo Puczko
- 2nd ed.
- New York: Routledge 2014
- xxxiii, 508p., ref., ind. 25 cm x 19 cm
9780415638654
Apollo hospitals group case studies demand and motivation health aspects health resorts hospitality industry hygiene international context managing and marketing medical tourism targeting and branding tourists travel well-being, holistic and spiritual